"what-is-santa-monica.us?" uses data from the demographics of the city of Santa Monica as the underlying pattern for five banners and three colorful kinetic sculptures placed on top of poles in Clover Park, on 2600 Ocean Park Boulevard in Santa Monica. These sculptures and banners may have brought you to this website. This project employs creative strategies that work together to address questions of demographics and how the configuration of data affects perceptions of what is represented. How does one thing come to stand for another? Artists wrestle with this problem all the time, but we are not the only ones who do so. What is language, mathematics or writing, but the process of making one thing stand for or represent another?