The Banners in Santa Monica's Clover Park are based on the distribution of poverty found in Santa Monica based on the Rand study. It should be noted that only half of the Santa Monica residents who live in poverty actually receive public assistance. Another interesting contrast between the data represented in the Rand study and that shown on the city's website is that Rand breaks down the data by zip code while the city chose to represent itself as a single entity. In addition, the city website does not show information like these poverty figures. The colors here and in the Spinning Bar-graphs and Spinning Zip-codes represent the five Santa Monica zip-codes. Click on the images below and see where they take you.




Banners in Clover Park




Design for Banners




Banner Data




Banner Data




Banner Data